Smart Venue
Summit
The Gallery Rooms, ExCeL London
24/02/20
2:00 – 8:00
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It’s been a hell of a year for the UK events market, and unsurprisingly venues seem to find themselves in the centre of all the action yet again. New tech, changing organiser expectations and different threats have washed throughout the MICE community and all of these elements combined have resulted in a different set of requirements for venue managers to adhere to.
Conference News and EventBooking are here to demonstrate key things to consider when attempting to maintain growth for your venue and in an increasingly vibrant but crowded market.
The Smart Venue Summit is an afternoon session full of content and discussion opportunities, dedicated to bringing professional peers from venues of all shapes and sizes together, in order to inform understanding of advancements and learn from those with first-hand experience.
Spaces are limited and early booking is highly recommended. Book now!
Who should attend?
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Speakers
Deep Walia
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Steve Mackenzie
President - EventBooking
Mathew Beech
Client Marketing Director - Patch
Jan Denning
Owner - The Hospitality Partnership
Ed Poland
Co-Founder - Hirespace
Chi Zhang
Vice-President of Growth - Ice Gateway
Schedule
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2:00 - 2:35
JAN DENNING
The Hospitality Partnership
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2:40 - 3:15
DEEP WALIA
Digicool
These days we all expect to lay our hands instantaneously on information and answers. A chatbot on your website ensures your prospective clients are instantly engaged, they make your site wholly customer centric and personalised, open up the conversation and shorten the sales cycle. If you haven’t already got a chatbot on board, find out how quickly and easily you can adopt one.
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3:15 - 3:25
CHI ZHANG
Ice Gateway
The digital revolution has been advancing for decades and is changing almost every industry, including events. Some events continue to develop, others disappear, e.g. the CeBIT. How to make events in 2030 secure and also attractive for the data-driven world is a challenge. Will virtual events replace real events? On the other hand, personnel costs are increasing every year, can events afford simply getting more and more expensive? Or is there another way? You will find the answer in this session.
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3:45 - 4:20
ED POLAND
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In a market where buyers have more choice of venues and suppliers than ever before, the ease with which they can obtain quick information has become a leading factor in determining where their business goes. This panel looks at simple ways for venues to prosper in this environment.
The session will focus on; why buyers value live availability and instant responses, how technology has developed to facilitate this changing landscape and how venues can take advantage and win the business.
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4:25 - 5:00
STEVE MACKENZIE
EventBooking
In today's world, technology has not only changed the way we deliver events but also the way we keep our guests safe and secure. We’ll take a look at what is happening around the globe in terms of the latest venue technology and also the implications this has on security and safety.
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5:05 - 5:40
MATHEW BEECH
Patch Media
A quest for efficiency. A belief that if it can't be tracked, it can't be trusted. An addiction to last-click attribution. These have all become motivators for Heads of Marketing to move their spend into digital and performance marketing, yet in the process they've neglected brand building and ignored the knock on effect it has on digital. Brands in all markets are discovering they need to change their mindset from marketing efficiency to marketing effectiveness if they want to be successful.
This talk explores the role conventional advertising plays in a digital and search marketing strategy, the importance of multi-channel attribution and monitoring how activity in one area impacts other areas' performance.
Tickets
Space is limited at this year’s summit so make sure you book your tickets before they go!
Early bird ticket (before 31st January) – £149
Standard Ticket (after 31st January) – £199